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I just cut up my Belk credit card with “customer since 1993” written on the front.
I had planned to go to Belk today (Saturday) to pay my bill and purchase items on sale. But then I read where, effective immediately, Salvation Army kettles are no longer welcome there, as Belk is going to support Habitat for Humanity instead.
Now, don’t misinterpret here. Habitat for Humanity is a fantastic organization. I strongly support their Christian housing ministry which builds, repairs and rehabs homes for low-income families. I strongly agree that homeownership transforms lives.
It’s the timing of the Belk stores’ decision. Here it is, the first few days of December, when holiday shopping is getting to be the busiest and the opportunity is there for the Salvation Army’s Red Kettle Campaign to reap huge benefits because the Belk stores’ contributions are the greatest. And then the store breaks its promise of support, right when the opportunity and need is the greatest.
My son is getting married in March. I had ordered the dress and shoes to wear at the wedding online at Belk. My son’s “luggage” consists of athletic bags. I was going to get him some luggage on sale at Belk today. I was going to get my two granddaughters some clothes for Christmas. I was going to get myself a pair of really cute ankle boots.
But instead, I’ll go to Belk today and pay off the dress and shoes I ordered online. And then I’ll write a check to the Salvation Army Angel Tree for the amount I would have charged today at Belk.
Because I cut up my Belk card.
Editor’s Note: Belk announced Saturday that it has reversed its policy and now welcomes Salvation Army bell-ringers at each of its 294 stores.