Find bargains at 100-mile yard sale

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This year’s 301 Endless Yard Sale is June 14 and 15.

Founded in Selma and now hosted by a variety of towns located along U.S. 301 in the counties of Johnston, Halifax, Wilson, Nash and Harnett, the annual 301 Endless Yard Sale takes place the third Friday and Saturday of June annually. Along the 100-mile plus stretch of highway, the event offers deals, antiques, collectibles, DIY furniture, crafts and more.

“We work to promote the event, encourage vendor locations and keep an open line of communication between local stores, restaurants, residents and county officials,” said Ashby Brame, marketing and public relations manager for the Johnston County Visitors Bureau. “But at this point, we’re all sure the event would happen without us. It has taken on a life of its own, and we couldn’t be happier about it.”

Now in its seventh year, the event attracts more than 15,000 shoppers and more than 1,000 vendors every year to sell or buy. People often stay overnight in the area to take advantage of the two full days of the sale, and hopefully cover the entire 100-plus miles.

More than 18,000 people follow the Facebook page, and the months leading up to the event find shoppers, vendors, past participants and first-time attendee enthusiastically reacting to and sharing posts.

The four other participating counties also have visitors bureaus that work with the Johnston County Visitors Bureau to plan and promote the sale by managing the website and the social media for the sale.

Along the route, beyond the vendor booths, are quaint Southern restaurants, ancillary local retail stores and locally-owned hotels that benefit from the thousands of shoppers making their way down U.S. 301 in June. Shoppers interested in participating June 14-15, as well as people interested in being a vendor along the route, can visit www.301endlessyardsale.com or like the Facebook page.

Wilson sites listed on the event website include Elm City Resale Market, Rocky Mount/ Wilson Flea Market, Knight’s Auto Sales, Truely Unique, the Wilson County Fairground and the Newman family in Lucama.

In Kenly, the list includes the Tobacco Farm Life Museum, Kenly Hardware, Kenly Tire Service and Stormin’ Noman’s Barbecue. There are many more in Johnston County.

Selma has added a bonus day on Thursday, June 13, with antique and collectible shops along Raiford, Anderson and Railroad streets welcoming shoppers. Stores open from 9 a.m. to 5 p.m. for preview day.