Boutique children’s clothes coming downtown

Brie Handgraaf | Main Street Minute
Posted 1/21/20

Historic downtown Wilson is losing a women’s clothing shop this month, but a popular children’s boutique will open for business in the same storefront soon.

Wilson native Haley Ward opened …

Sign up to keep reading — IT'S FREE!

In an effort to improve our website and enhance our local coverage, WilsonTimes.com has switched to a membership model. Fill out the form below to create a free account. Once you're logged in, you can continue using the site as normal. You should remain logged in on your computer or device as long as you don’t clear your browser history/cookies.

Boutique children’s clothes coming downtown

Thank you for being one of our most loyal readers. Please consider supporting community journalism by subscribing.


Historic downtown Wilson is losing a women’s clothing shop this month, but a popular children’s boutique will open for business in the same storefront soon.

Wilson native Haley Ward opened Haley’s Boutique in the spring of 2018 while balancing her duties as the entrepreneurship teacher at Rocky Mount Prep. As the business at 120 Goldsboro St. SW grew and she transitioned to the role of director for marketing and communications, Ward hired staff to man the shop.

“It was super busy, and sometimes I thought I was going to go crazy trying to balance both roles, but it was so worth it to be able to share real-world experiences with my students,” Ward said. “They actually influenced me to become a better business owner each and every day, and I owe much of my success to them. I wouldn’t have traded either experience for the world.”

Earlier this month, Ward announced on her business Facebook page that she plans to shutter the shop after the final clearance sale from 10 a.m. to 2 p.m. Saturday where remaining inventory will be 40% off. But the storefront won’t be closed for long as two local entrepreneurs are turning their online market into a brick-and-mortar business.

Jessica Lewis and Anna Barnes started HoneySuckle Children’s Boutique in September, but all their sales were done through social media and the website honeysuckleboutiquellc.com/. Barnes had started her own handmade bow-making business, MW Bowtique, but opted to branch out with Lewis, a fellow Wilson firefighter spouse.

“Being a stay-at-home mom, I tried to find things that kept me busy and make some side money,” Barnes said.

The business quickly took off.

“I think what makes us unique is we try to provide outfits for different styles and price ranges,” the mother of two said. “Not everyone can afford or wants to only buy higher-end priced items, so we try to be more reasonable, but we will carry some more higher-end designs as well.”

About a month ago, the duo got serious about finding a permanent location for their business, and when they heard Haley’s Boutique was closing, they jumped at the opportunity.

“Soon as we saw it, we knew it was the place,” Barnes said.

They are working to collect displays, decor and inventory for an 11 a.m. ribbon-cutting on March 3 with the Wilson Chamber of Commerce. The ladies are planning a fun-filled, family-friendly grand opening celebration from 10 a.m. to 2 p.m. on March 7. Attendees will be able to take pictures with Elsa, Spider-Man and Minnie Mouse while Krueger’s Candies will have hot dogs and Treat Yo’ Self Bakery will have an assortment of sweets.

“For right now, it’ll just be the two of us, but maybe further down the road, we may have someone on Saturdays to help,” Barnes said.

In addition to the current stock, Lewis said the shop will stock merchandise from other local vendors such as Going Salt, Shadie Spot, Pink Piper Designs, Sassy Frassy Designs, Low Country and an author from Barton College who wrote a book about autism.

“This is something I’ve thought about doing for years, and we’ve been working up to a brick-and-mortar location,” said the mother of three.

HoneySuckle will still operate online and offer porch pickup for customers who need to get merchandise early in the morning or late at night. Shipping also is available. Follow @HoneySuckleBtqe on Facebook or @HoneySuckleBtqe_llc on Instagram to learn more.


Pizza Inn has brought back a fan favorite with Philly cheesesteak pizza on the all-day buffet through winter. The pie has an Alfredo sauce base topped with mozzarella cheese, onions, green peppers and sirloin steak. Customers can enjoy the Philly pizza along with more than 40 other items including other pizzas, salads, garlic bread, spaghetti and chocolate chip pizzert.

The pizzeria also is offering The Philly Deal for carry out or delivery with a large Philly cheesesteak pizza on any crust and a medium chocolate chip pizzert for $17.99. To learn more, visit www.pizzainn.com/.

Got an idea for news to include in next week’s Main Street Minute? Don’t hesitate to reach out to me at 252-265-7821 or bhandgraaf@wilsontimes.com.